Reincarnation symbolizes a new start, and the New Year opens up a new chapter!
At the end of 2018 and beginning of 2019, Lingrui Pharmaceutical US R&D Center and ShanCha Inc., subsidiary companies of Lingrui Group were invited by partners to participate in numerous influential events in New York, gathering with Chinese and foreign guests from all walks of life to celebrate the New Year and promote development.
On Nov 28, 2018, the China Institute, with nearly a hundred years of history, organized the 2018 "Blue Cloud" Charity Dinner and Awards Ceremony at The Pierre Hotel in Manhattan, New York. Four incredible individuals who have made outstanding contributions to promoting Sino-US cultural exchanges and friendship received the "Blue Cloud" Award. As a corporate member, Lingrui Group was proud to present in the event.
Founded in 1926, the China Institute is one of the oldest non-partisan, non-profit educational institutions in the United States. It is committed to promoting mutual understanding between China and the United States, especially through cultural and humanitarian exchanges.
Lingrui Group and ShanCha Inc. became corporate members of the Global Committee of China Institute in 2018. We hope to promote healthy, pure and wild organic camellia oil through the platform of the China Institute, helping to develop and make improvements in the fields of the diet and health. At the same time, we are willing to fully support the development of the China Institute, working together with all walks of life in the United States to promote teamwork and cooperation, as well as cultural exchanges in various fields between China and the United States.
On the evening of January 17, 2019, ShanCha Inc. participated in the Chinese New Year Celebration co-hosted by China Club, Global Fertility & Genetics and Extell Development Company in Manhattan, New York. At the event, it was announced that the name ‘China Club’ would be donated and transformed into a non-profit organization. From now on, China Club will become a charity organization. Its mission of transformation is to create a platform for serving and being the voice for all overseas Chinese people. It hopes that through the efforts of several generations, American Chinese citizens will gain even more respect from their peers. It will be committed to promoting exchanges and business contacts between various industries in China and the United States. While rallying behind the strength of the American Chinese, it contributes to the construction and development of American society as well.
Event organizer China Club recognized the excellence of the ShanCha brand and selected ShanCha Wild Organic Camellia Oil as a gift for the event. At the end of the party, Camellia Oil was presented to the elites who came from all over the world as an exquisite gift. ShanCha Inc. is proud to be able to witness and support the transformation of China Club into a non-profit organization, and wish it a bright future.
Camellia oil has better health and nutritional value than olive oil, but its resources are scarce and its annual output is very low. It is truly a high-end edible oil! ShanCha virgin wild camellia oil is produced in the hinterland of the Dabie Mountains, in Henan, China. It is manufactured by Greendrew Camellia Oil Co., Ltd., a subsidiary of Lingrui Group, located in Xin County, Henan Province. American ShanCha Inc. has a mission to promote this rare product to the United States and the global market so that more people can enjoy a healthy lifestyle.
At the beginning of February, with the Chinese Lunar New Year drawing near, New York City is basked in a festive atmosphere, and all kinds of activities are in full swing. Lingrui Pharmaceutical US R & D Center and ShanCha Inc. invited members to join the New Year celebrations organized by LANYU Studio, Bridge Investment Group (BIG) and China Institute. In the midst of all the festivities, it not only connects resource platforms and integrates company-level development, but also provides more exciting opportunities for sharing ideas on healthy lifestyles, exploring different cultures as well as entering new social circles for ShanCha members.
LANYU is a high-end luxury brand, namesake of designer Lan Yu. The product combines traditional Chinese Su embroidery techniques with Western design concepts and high quality materials. Su embroidery is a traditional technique known for its elegance, sophistication and true-to-life quality and has been handed down for generations in the designer family. The LANYU brand was founded in 2005 with offices in Beijing, Shanghai, Paris, and New York.
“An Afternoon Tea to Benefit the China Institute” was held in LANYU Studios on the evening of February 1, 2019. A members-only event with themes of fashion and generosity, 15% of its sales revenue will be donated to the charity organization China Institute. Hand in hand with the LANYU brand, ShanCha products combine both health and the spirit of fashion. Not only highlighting its own characteristics, but also contributing to the cause of charity.
Bridge Investment Group (BIG) is a subsidiary of American Road and Bridge Investment Group. With a long term strategic vision, it is committed to US real estate investment and development, hotel management, and tourism development, corporate mergers and acquisitions, investment, financing, and immigration project development, etc.
The "Golden Pig Spring Festival" is an open Chinese tea party which exudes a strong Chinese style hosted by BIG, also being held on February 1st, 2019. BIG invites people from all walks of life in China and the West to come together. Shancha Inc. gives their strong support by offering healthy products, promoting the Shancha brand as well as providing a communication platform for members of the ShanCha Club. Friends both old and new enjoy the holidays and share stories. In the sparks of the Eastern and Western cultures, the development of “ShanCha and Friends” has entered a new stage.
Lingrui Group was also invited to participate in the fundraising party held by the China Institute on February 7th to welcome the Chinese New Year. A grand event with world-renowned Chinese cuisine and lion dance, as well as western-style cocktails and American musical shows! As always, ShanCha Inc. will continue to offer health products – virgin wild camellia oil to be used as the cooking oil for the dinner. Let’s look forward to healthy gourmet, as well as having a wonderful time together in welcoming the Chinese New Year!
Lingrui Group is an active participant in China's global business innovation by producing healthy products and being committed to charity. In the past few years, through tireless efforts, Lingrui Pharmaceutical US R&D Center and ShanCha Inc. have increased brand awareness in the United States. The Group's diversified range of health products, especially wild organic camellia oil, has not only been welcomed by people who advocate healthy living but also attracted the attention of companies and organizations in all facets of American society, many of them well-known. They appreciate the entrepreneurial spirit of Lingrui Group and have trust in its natural health products, with strong intentions to collaborate with Lingrui Group and its subsidiaries. The promotion and development of Lingrui Group in the United States continue to gain more business partners and cooperation platforms. Development for the future is getting bigger and brighter.
